This year marks the 10th anniversary of iPhone in the smartphone market since its debut. However, rumours about Apple celebrating it in style with a completely new flagship launch, known as iPhone 8 has already being rounds for almost a year now.

The next iPhone announcement date is mere days away with Apple holding an event on September 12, but it may be the heavily rumored, high-end iPhone 8 is getting a name change.

Apple’s next flagship will now be called the iPhone X (“iPhone 10”), and not the iPhone 8, according to a ‘reliable source,’ based on “information announced by Apple itself in Cupertino” at a meeting on Thursday, reports the Dutch site, iCulture (via The Next Web).

X marked box leaked:-

The latest evidence of the iPhone X has appeared in the form of a retail box with the new name emblazoned on the side. It’s apparently from Dutch telecom provider KPN, and was accidentally sent to¬†LetsGoDigital.

The image below has since been removed by the source website upon request, but as this is the internet we’ve still got a look at the reported iPhone X box below.

Something is a little strange about this story as the box has since been pulled, but the site originally reported it was sent by a marketing agency ready for an advertorial piece.

Apple releasing this kind of image early before the event is unprecedented and is a strange leak.

The suspense around the name of the 2017 iPhone should get revealed soon at the press event to be held on September 12, where the new iPhones, Apple Watch Series 3, and 4K Apple TV are expected to be announced. The pre-orders for iPhone will begin on September 15, and deliveries will start right after.


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