The way to perceive social media has changed. Goodbye to the old boring days of connecting with people via texting. The first half of 2021 revolved around audio-based networking via apps such as Clubhouse and features such as Twitter Spaces.
The clubhouse is a voice-only social media platform that allows users to engage in discussions by forming different groups/clubs. It is an invite-only platform wherein one need’s an invite from an existing user to access the platform. It had been an ios based app for over a year and had recently launched its android version.
Before the Android launch, downloads declined by 66 per cent in India since February and 90 per cent globally.
Although, in less than a week of its launch, the platform has received a huge response from the users and registered lakh of users across the country who jumped in to talk.
How Does Clubhouse Works?
Clubhouse, being an invite-only application requires you to be invited by an existing user. After receiving the invite and signing up for the platform, one can easily find themselves in an easy-to-use interface. In the lobby, there are several rooms that show up based on your interests and the people you follow and you connect with.
In every room, there are a host, moderators(with green sign) speakers, and listeners who are referred to as either “followed by speakers” or “others in the room”. You can either raise your hand to speak or leave quietly as per your interests.
From red hot political discussions to cryptocurrency to music and comedy clubs, there is room for everyone.
The Expert View
According to experts, while Android will give the company scale, building a creator community would be key. This what the company has been focused on in recent times
Clubhouse, just like any other existing social media platform can be a double-edged weapon. Either one will just spend time jumping in different conversations or will be able to form connections with people across the globe.
Clearly, Clubhouse is seeing much-needed traction amid stiff competition from Twitter Spaces, and other tech giants like LinkedIn, Facebook, Spotify, and Reddit who are also working on Clubhouse-like platforms.
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