Contrivance 2017 : An Exciting Case Study Competition Hosted By Commerce Association Of Shaheed Bhagat Singh College

- Advertisement -

Commerce Association of Shaheed Bhagat Singh College hosted the third edition of its annual case study competition – Contrivance 2017 on 22nd¬†September 2017. In Contrivance, the participants are encouraged to select a business case study on their own within the premises of a generic theme. In the first and second edition of the event, the themes for selecting the case study were “Marketing Challenges” and “Strategic Management in Business‚Äù respectively, while this year, the theme was “Customer Engagement: Strategies and Challenges”. The theme was selected with the belief that customer engagement is the key to developing complex business¬†models and understanding the nature of challenges in business.

In Contrivance 2017, participants were required to prepare a case study under the ambit of the mentioned theme and form an analysis and solution for the case. The event was organised over two rounds. The first round was an online preliminary round and the selected top 9 teams made it to the final round where they were to give presentations to a panel of judges.

- Advertisement -

Contrivance 2017 : An Exciting Case Study Competition Hosted By Commerce Association Of Shaheed Bhagat Singh College

- Advertisement -

The event drew participation from over twenty colleges of Delhi University and various other colleges of Delhi-NCR. The judges for the event were Mr.Alok Upadhyay, a Marketing Professional and Dr. Ruchik Ramakrishnan, Associate Professor at Shyam Lal College. AMPS Facilities Management Services Pvt. Ltd. was the proud co-sponsor of this event, while Johnny Rockets was the Food Partner.

- Advertisement -

The event started with addresses by the Convenor of Commerce Association, Dr. Ruchi Gupta, the teacher-in-charge of Department of Commerce, Dr. Harish Handa and the judges. The participants then proceeded with the presentations of their cases. Each presentation weas followed by a series of questions from the jury. The judges were fascinated by the idea of graduate students having done these case studies on important business scenarios and encouraged the participants with their words of wisdom. Even the participants were very excited and were seen interacting with the judges and taking their valuable inputs.

The first prize was bagged by the team of Aayush Gupta and Bhavya Bhatia from Shaheed Sukhdev College of Business Studies, who were awarded a cash prize of Rs.10,000 and a sterling trophy. Their case study and analysis was on Netflix. The second prize went to Simran Ahuja and Ridam Dhawan from Hindu College while the third position was secured by Amisha Patel and Urvi Kochhar from Lady Shri Ram College for Women. Their case studies were on Cognizant and UBER respectively. The winners were also awarded redeemable cash vouchers by our Food Partner-Johnny Rockets. The participants and winners appreciated the management and organisation of the event which made Contrivance a success.

Download the DU Express app on Play Store to stay connected with all the latest admission news and campus news 24×7.Click here to download the app.

Join our Telegram channel today free of cost to get all the latest updates delivered directly on your smartphone.Click here to subscribe to our Telegram channel or search for – @DUExpressIndia on Telegram to join.

- Advertisement -
Shivam Malhotra
A social media enthusiast who is in love with this digital world! Wrote the first article for DU Express in May 2016.

Similar Articles

Advertisment

Stay Connected

87,762FansLike
50,200FollowersFollow
1,807FollowersFollow

Most Popular

MP CM Announces a New System for Tracking Women for their ‘Safety’

Earlier this week, Madhya Pradesh Chief Minister Shivraj Singh Chouhan said that the minimum marriageable age for women should be raised from 18 to...

Elon Musk’s confirmation on Tesla’s launch in India : a two-word tweet.

Elon Musk has confirmed his plans for Tesla centers in five states of India with a two-word tweet stating, “As promised”. Musk wrote in...

Should You Take A Gap Year? The Concept Of Gap Year

The class of 2020 is considered to be one of the unluckiest class of all time. From not being able to spend the last...