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Experiments With Tea: Success Story of Chaayos

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experiments with teaA cup of tea may cost 10 rupees but it has the power to build a sustainable and successful business. Knowing this, and to do “experiments with tea”, Nitin Saluja set up a chain of ‘chai adda’ i.e. Chaayos in Delhi NCR. Right now, Chaayos has 8 stores in Bengaluru, and 72 in Delhi and Mumbai altogether. It has become a brand of tea that is giving tough competition to foreign coffee chains. Nitin Saluja and Raghav Verma changed the idea of tea with their skills and thinking of doing something different. After doing mechanical engineering from IIT Bombay in 2007, Nitin worked for 5 years as a management consultant in a company called Opera Solutions.

 

Taste and Ambience

In India, many of us consider Chai as an extremely basic everyday beverage. Yet, in Chaayos, clients can get 25 assortments of tea and those can be altered in 12000 distinct manners! “Experiments with Tea” – this is the slogan of Chaayos. The types of tea with a wide scope of flavours this is the thing that their brand puts stock in.

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They have introduced uniqueness in their tea menu or you can say they have sufficiently managed to do an experiment.

Another most significant component they have added to their business is the ambience of their cafes. The Chaayos bistro addresses the “Chai way of life”. The inside plan of the bistro is to such an extent that it relates to the very central idea of tea; lights made of cutting Chai glasses, pots, and Chai tests in taste tubes that show the creative idea of the firm.

Chaayos-A Well Supported Venture

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Just like some other businesses Chaayos was additionally expected financial support to raise assets to develop its business and for this they raised assets from Zishaan Hayath.

Chaayos additionally raised 5 million dollars from Tiger Global Management.

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Chaayos is wagering that the following period of its growth will be fueled by tea delivery benefits and packaged tea that it sells through its bistro just as on online commercial centres like Amazon and Flipkart. Organisation Sells 10,000 cups of tea in a month and is focusing to sell 3,000,000 cups of tea inside a year and a half with plans to open Chai on demand. For this, they have tied up with numerous strategic organisations to deliver Chai in 15 mins.

Nitin and Raghav have taken a basic idea to an exceptionally high feat. Be that as it may, for them, this is only a start. They are good to go with groundbreaking ideas. They are beating the international coffee chains with their chai.

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