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Love Matters India Launches Campaign #AgarTumSaathHo – Celebrating Support, Acceptance and Allyship to observe International Pride Month 2019

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June is celebrated every year as International Pride month. LGBTQ pride is the positive stance against discrimination and violence towards lesbian, gay, bisexual, transgender and queer (LGBTQ) people to promote their self-affirmation, dignity, equality, their right to increase visibility as a social group, build community, and celebrate gender diversity. 

In this light, Love Matters, India’s leading online Sexual and Reproductive Health and Rights (SRHR) information platform, is launching a week long campaign – both online and offline, starting from June 10 to June 16, 2019  to celebrate the Pride month. 

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Titled ‘#AgarTumSaathHo: Celebrating Support, Acceptance and Allyship’, the campaign will focus on celebrating the solidarity among  members of the LGBTQ community and between the LGBTQ community and their cisgender straight allies. 

Through the campaign, we will be sharing (and publishing) stories of support, acceptance, love, and respect that members of the LGBTQ community have given and/or received from their allies from across different domains – friends, colleagues, parents, teachers, partners, etc. Our objective and hope is that through these stories we will be able to further enable a discourse of empathy and acceptance, solidarity and allyship between straight and LGBTQ people in post-377 India.

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Talking about the campaign, Vithika Yadav, Head of Love Matters India said, ‘Families and friends really matter! We know that most young people from the LGBTQ community grow up having to hide their identity because they fear being judged and rejected even by their loved ones. But this has serious impact on their self-esteem and sense of self-worth. Supportive parents, families, friends, teachers and peers can all play an important role to help build self- esteem and a positive sense of self among LGBTQ youth which includes gender non-conforming teens. This Pride month, Love Matters India aims to bring forward and celebrate these stories of support, of courage, of love and of understanding’.

 Celebrating Support through Letter Writing on June 15 in Delhi and other cities

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Love Matters India is also hosting a letter-writing event in collaboration with –  The Goodwill Tribe and 91springboard, in Delhi, Mumbai, Banagalore and Goa on the 15th June, 2019, to celebrate the LGBTQ pride month.

Event details 

Date: Saturday, June 15, 2019 

Time: 3 pm to 7 pm 

Venue: 91springboard (Jhandewalan) 

E-3, Rani Jhansi Road, Jhandewalan Extension, New Delhi 110055

Join Event Page: Click HERE 

Submit your letter writing request here Click HERE

Hashtag: #AgarTumSaathHo 

About Love Matters India: 

Love Matters is India’s first digital initiative that provides gender friendly and pleasure positive SRHR (Sexual and Reproductive Health and Rights) information to young people and engages them to talk about love, sex and relationships in an open, honest and non-judgmental way. It is also the first project in India leveraging technology for providing rights based SRHR information to young people in India. Love Matters India has been awarded as the most innovative sexual health project in the world by the World Association of Sexual Health in year 2013. Love Matters India also uses social media and new media tools like virtual reality and augmented reality for social impact in the SRHR field.

In 2018, more than 12 million people accessed the Love Matters India website with more 25 million page views, and its Facebook page has a family of nearly 1.4 million young people. 

Website: https://lovematters.in/ 

Facebook: https://www.facebook.com/lovematters.india/ 

Instagram: https://www.instagram.com/lovemattersindia/ 

YouTube: https://www.youtube.com/user/LovemattersIndia 

About The Goodwill Tribe: 

Started in 2013, The Goodwill Tribe is a social initiative on a mission to inspire compassion and human connection. They believe that cultivating compassion and connectedness can truly change the world. ‘If we all felt deeply connected and were compassionate to each other, perhaps many of the challenges we are battling would cease to exist’.

GWT host monthly community events that bring people together, in an experience of connection, compassion and kindness. They have local chapters in 11 cities around the world – London, Sydney, Dubai, Kuwait City, Munich, Mumbai, Nagpur, Goa, Delhi, Jaipur and Chennai, where the events are hosted. 

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